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Design for evolving user journeys and probabilistic customer experience

 Generative AI introduces a new way for humans to interact with systems by focusing on intent-based outcome specification.

Any product or service built upon GenAI is a multi-layered system, where LLM is just one ingredient and where memory, orchestration, tools, and agentic UX build the real magic!

Human-centered GenAI means design for...

USER CONTROLS FOR AI
TRUST AND
DECISION MAKING
AI
ERROR
STATES
MODEL IMPROVE-MENT
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What are the emerging UI Patterns for communicating agentic states?

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AI toolkit for product designers

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The evolution of UX from prompt templates to agentic systems

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Conversation design principles

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AI failure states and designing for model evaluations

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GenAI semantic zoom

Do you have an idea in mind?
We can help you with...

◯ AI Design Strategy  ◯ Creative Direction
◯ GenAI User Experience  ◯ Rapid Prototyping
◯ Visual Storytelling

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